Retained vs. Exclusive vs. Contingent vs. Advertising

Retained vs. Exclusive vs. Contingent vs. Advertising

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What’s the real difference and which one works best for your business?

The past six months at TalentPool have been nothing short of a whirlwind. We’re on an exciting new journey (more on that soon!), and we couldn’t be prouder of our team. Their hard work helped us deliver record-breaking growth in 2024/25 and we are on track to hit our year end number with just under 6 months to go….

Now, we’re navigating a more cautious hiring climate, shaped by a number of trends:

  • Board-level scrutiny on headcount & Sign off: Every hire must prove clear commercial
    value.
  • Budget freezes & delayed sign-offs: Slower processes, but higher cost of a wrong hire.
  • Leaner teams: Businesses focusing on “must-have” hires with proven impact.
  • Rising employment costs: UK National Insurance increases mean every new hire carries a bigger price tag.
  • Pressure on internal TA teams: Expected to do more with less, often defaulting to advertising vs. targeting passive or inactive talent.

    Despite this, we made 133 permanent placements in 2024/25 with 59% of these placements with high-growth startups and scale-ups, who remain agile and active with their hiring processes.

    But a couple of statistics really stood out:
  1. 18% of our placements were retained searches (clients commit with an upfront commitment fee and work exclusively with us). These roles were filled in just 5.5 weeks (on average).
  2. 100% retention rate (so far) with most hires outperforming expectations. When you invest in a partnership (not just a race to fill a role), you get results that stick.

Retained clients benefit from:

  • Reduced fees vs. standard terms (a two-way commitment).
  • A dedicated senior team + intensified search.
  • Consistent, accurate messaging on the role, culture and “why”
  • Stronger, longer-term outcomes.

    And the rest of our placements broke down as:

    42% exclusive projects (TalentPool as the sole agency partner) — 92% fill rate

40% contingent — slower processes, lower success rates, especially in today’s
candidate-scarce market

Mid-2025 is proving that the “easy hire” often becomes the most expensive one long-
term.

With rising employer costs, the perception of a cheaper and faster route often costs the most in the long run.
If you’re planning on hiring or hiring now, let’s find out what’s right for your business, together.

Retained vs. Exclusive vs. Contingent vs. Advertising