So far, it’s been quite the year here at TalentPool.
Between running a business, raising a family, leading an incredible team and delivering for our clients, we’ve also welcomed new colleagues, completed a management buyout, and in September, we launched our new brand, website and tone of voice.
Its been a transformative year and as we race towards 2026, i can look back with satisfaction and huge excitement for what lies ahead. The rebrand wasn’t just a project; it was a turning point. It’s helped us define not just how we look, but who we are and what we stand for.
Why Rebrand a Brand That Works?
When I first suggested we rebrand, I’ll be honest, not everyone was convinced.
“TalentPool already has a great reputation.”
“It’s only a holding page!”
“Have you seen what creative agencies charge?”
All fair points. But this wasn’t about changing for the sake of it. It was about realigning our identity with what TalentPool had evolved into and where we’re heading. I wanted us to ask the hard questions:
- Does our brand truly reflect the consumer goods expertise we’ve built over the last 20 years?
- Does it communicate the difference between us and other agencies?
- Does it tell our story. The people, the passion, the personality behind the pink fish?
For me, the answers mattered more than the design itself. Because a strong brand isn’t just a look – it’s a feeling, a promise, and a reflection of purpose.
The Process: Listening and Redefining
I started by reaching out to family, friends, and trusted marketing leaders in the consumer sector to get an honest view of how TalentPool was seen. At the same time, we wanted every member of our team to be involved, not just to contribute ideas, but to feel genuinely connected to what we were building.
We have an amazing team, and that was a key driver for the rebrand. I’ve seen how powerful it can be when a business is clear on its mission and values – it creates community, shared purpose, and a real sense of belonging. That’s what I wanted to create for TalentPool.
With the help of Cyon Agency, we were able to distil everything into a clear creative brief:
To evolve the TalentPool brand (while keeping our iconic pink fish), and design a digital presence and content suite that reposition us as a strategic talent partner for the FMCG, Retail, Fashion and Apparel sectors — distinct from a traditional recruitment agency.
The goal was simple but ambitious: to show that we’re not just recruiters. We’re connectors, advisors, and brand advocates who understand what drives growth in the consumer goods industry
The Reveal: A Brand that feels like us!
By September, it all came together.
We hosted a launch party for our clients, candidates, colleagues, friends and family and it genuinely felt like a celebration of everything past, present and looking ahead into the future. Seeing our new identity live felt like a real moment. The fresh tone, the clean design, the same iconic pink fish swimming confidently into its next chapter, it made it clear that we’d achieved what we set out to do at the start of the project.
We now have a brand that truly reflects who we are:
A recruitment business that walks like a consumer brand.
It’s bold, fresh, and disruptive and it mirrors the way we work across global giants, scale-ups and start-ups alike. Our clients trust us because we speak their language, understand their audiences, and bring the same creativity and curiosity that define great consumer brands.
What Comes Next?
The rebrand isn’t an endpoint, it’s a launchpad.
It’s given us the foundation to grow into new verticals, deepen our relationships, and continue evolving and innovating how we support our clients and candidates.
But more importantly, it links to our mission:
-to connect great businesses with exceptional people — and do it in a way that’s thoughtful, personal and purposeful. We believe recruitment should be more than just filling roles; it should build lasting partnerships, unlock potential, and create impact beyond the workplace.
As we move into the next chapter of TalentPool, that’s our north star.
Change can feel daunting, but when it’s done with intention and authenticity, it’s transformative. And as we like to say…
Let’s make this happen!